Orange, Romania’s largest GSM network operator and the world’s 7th largest Telecoms Brand, recently opened two new stores in Cluj and Baneasa as a part of the company’s Smart Store Project: an initiative to create a more positive instore experience for the consumer.
Each Smart Store deployed over 90 positions of MTI’s Freedom Micro™ and Freedom Core II™ to display and secure a combination of Phones, Tablets, and Wearable devices. MTI’s solutions help Orange create a premium in-store experience by allowing the customer to freely interact with the merchandise, allowing the focus to be on sales, all while maintaining a high level of loss prevention.